Serving Northern California Since 1962


The Need for Rebranding for this Top-Rated Flooring Company

Let’s go back to 1985. Back to the Future and Rocky IV have just been released, Michael Jordan has just been named as the NBA’s “Rookie of the Year,” and carpet is the biggest home trend. You could find brightly colored, plush carpet in every room of the home! Wood floors? Yeah right – carpet is where it’s at.

That was the year Carpet One got their start.

If you’re not too familiar with Carpet One, they’re the top-rated flooring company in the United States. Yes, all flooring styles – not just carpet.

We love Carpet One. They brought small mom and pop shops into a national family in a way that provides the best quality products while also preserving local communities. And it’s no wonder that the Carpet One brands would grow like wildfire. Unfortunately, we grew so fast, we didn’t recognize that the name Carpet One would run its course.

Carpet One operates in Europe under the name “Flooring One,” which is far more fitting for the full breadth of flooring services that Carpet One offers. But here in the U.S., the original name still stands.

So where does that leave Roseville Carpet One? While we are the leading Carpet One in Northern California, you’ll notice that we’re not called Roseville Carpet One only. Instead, we are rebranding from Roseville Carpet One to RCO Home Improvement & Carpet One. RCO stands for, you got it, Roseville Carpet One. However, with the new name comes new opportunities for the future.

We do a lot more than just install carpet. Here are a few of the other home improvement services you can find at RCO:

  • Full flooring services: Real Hardwood, durable laminate, luxury vinyl planks and tiles and carpet – you name it! Whatever flooring style you want, we have a broad range of colors, materials, and textures. You can visit our showroom to sample different flooring styles, then either install yourself or use one of our flooring experts.
  • Granite & Quartz Fabrication and Installation: make your kitchen or bathroom stand out with gorgeous granite countertops. We handle everything from the initial fabrication through full installation. Our in-house granite experts will help you pick out the perfect slab to match your home’s look.
  • Wall treatments: NEW TREND – stone veneer installations or vinyl wall planks are growing in popularity as an easy way to make an accent wall stand out.


RCO Home Improvement Store is still a member of the Carpet One family, the top rated flooring company you trust, but we are rebranding to better meet the needs of our local community. We’re here for you, whatever home improvement services you need.

We encourage you to visit one of our showroom locations to explore all of the different options for improving your home. You can schedule a visit here, or reach out to us over the phone for any general questions.

on Wednesday, 20 September 2017. Posted in Top-Rated Flooring Company Roseville, CA, Top-Rated Flooring Company

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6000 Auburn Blvd.,
Citrus Heights, CA 95621
Showroom: 916.728.4000
(Formerly RCO Flooring Outlet)

Store Hours

M-F - 7am to 5:30pm
Sat - 10am to 3pm
Sun - Closed


1109 Smith Lane
Roseville CA 95661
Showroom: 916.782.1188
(Formerly Roseville Carpet One)

Store Hours

M-F - 9am to 6pm
Sat - 10am to 5pm
Sun - 12:30pm to 4:30pm


2525 Dominic Drive
Chico CA 95928
Showroom: 530.343.1661
(Formerly Chico Carpet One)

Store Hours

M-F - 10am to 6pm
Sat - 10am to 3pm
Sun - 11am to 3pm

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